Today, food culture is everywhere in nearly all types of entertainment platform, particularly cooking shows that seem to have a hypnotizing effect on viewers. More often than not, cooking shows motivate viewers to hone their culinary skills. That way, they can have a taste of the savory looking dish prepared by the host or guest. It turns out that there’s a scientific explanation on why we as viewers, find it entertaining to watch cooking demonstrations.
As a matter of fact, cooking shows continue to remain at the top of TV show ratings lists.
According to Statista, the average total viewership of the Cooking Channel in the country rose frome 137 thousand people to 142 thousand last year. Studies say that the increase in popularity is due to the multi-sensory experiences stimulated through visual cues.
Researchers Explain the Science and Psychology of Why People are Drawn to Cooking Shows
The Salk Institute conducted a research focusing on how the human brain recognizes vision. Researchers discovered that ⅓ of our brain is solely for vision. The condition enables us to imagine taste and texture just by seeing visual cues, which leads to an enjoyable experience even without actually eating physical food. .
During the late 20th century, viewers started to watch cooking shows with less passion, not unless if it’s about baking, Psychologists explain the attraction to baking shows as having something to do with the brightly colored aprons, colorful candy sprinkles and different shapes of baked goodies. Aside from the perceived taste and aroma of baked treats, color also plays a significant role. Colors as it is have different effects, and most baked goodies come in colors that have a relaxing effect.
Cooking Shows Transitioned from Educational to Becoming a Form of Entertainment
Cooking shows have been a part of the entertainment industry since the 1940s. However, its original purpose was to teach young and inexperienced housewives how to cook tasty and delicious meals for the family. The shows provided easy-to-follow cooking instructions through demonstrations.
Since then, cooking shows permanently became mainstays in the television industry. Today, food and cooking videos have become common not only in televisions show but also in in various platforms, including video streaming sites. Streaming giants like Netflix and Hulu feature popular celebrity chefs that have gained millions of fans from all over the world.
At YouTube, viewers are loving the mukbang videos, which have been trending as a new format in cooking shows. Here, creators film their cooking demonstrations of several popular and exotics recipes; eating and not just tasting them all with gusto afterwards.
If you’re a food lover but in a location not covered by the services of popular video streaming sites, don’t get left out of the most popular cooking and baking shows being streamed by world-renowned chefs. There’s a safe-to-use video streaming app called rokkr that lets you access multitudes of TV shows and movies sourced and watched in various countries all over the world.