Food Blogging : How to Make a Career Out of It
Food blogging is fun but requires a lot of hard work as it can even become a profitable career or business for those who do content creation the right way.
Nowadays, most blog content is consumed via smartphones, and cooking blogs are one of the most consumed, especially by millennials who prefer to do their own cooking.
Surveys reveal that a large number of Internet users belonging to the between 25 and 34 age bracket, are fascinated by the different cooking processes. According to Kraft Foods, 59% of millennials love to cook, and that they like to use their tablets or smartphones as their kitchen assistants.
Although passion definitely contributes in the success of blogging as a hobby, hard work and effort matter twice as much when looking to attract cooking aficionados to visit your cooking blogsite.
Growing Your Food Blog Audience
When creating a blog, growing your audience will motivate you to keep doing the hard work. Below are some ways to grow the number of people who will visit your blog regularly:
Bear in Mind that Your Audience Doesn’t Grow Overnight
Constantly work on your blog even if at the start only a few visit your website. Work on improving your craft and try not to be disheartened if it’s taking long to grow your audience.
Remain Consistent with What You Do
While it’s up to you whether you prefer to post daily or weekly, the important thing is to remain consistent. Letting readers know when to expect a new post from you is one way of building trust that will make your visitors keep coming back for more.
Ensure Quality Over Quantity
Make sure that you are posting quality content as opposed to publishing numerous mediocre articles that are not relevant to your readers’ cooking interests. A single high quality post can have more impact over a dozen irrelevant and ignorable posts.
Keep Paragraphs as Short as Possible
Paragraphs longer than three sentences can be too much for casual mobile readers as it takes up most of the device’s screen. Not only do shorter paragraphs look better, they also give your audience a better user experience.
Connect with Your Readers
Adding food photographs and cooking demo videos definitely makes visually friendly content that will allow you to connect with your readers. After all, cooking enthusiasts are also food lovers who are inclined to eat through their eyes.
Utilize Social Media Platforms
Social media platforms such as Facebook, Twitter, Pinterest, Instagram and YouTube are great extensions for your cooking website. Managing social media accounts for your blog is akin to having a second blog site that you have to properly handle.
Importance of SEO for Food Bloggers
Search Engine Optimization or SEO has great importance for food bloggers, although many tend to ignore this aspect as they are too busy with writing, cooking, baking, food photography, video creation, experimenting and managing their website and social media accounts.
Yet search engines look for websites that look like yours, one that is created by an expert in the art of cooking. Part of the organic search process is to index high quality sites and provide answers to specific search terms, which can put your cooking website at the top pages of search results.
Controlling where your blog is on the search results can be difficult without the help from an SEO professional. Private Sector SEO for one, believes that everyone who runs a website whether for business or as a side hustle, needs to use SEO. Moreover, local SEO matters, especially if your website aims to attract advertisers in your state or region.
If your target audiences are living in Arizona communities, SEO can help you improve yout website’s visibility to search engine bots. Rank increase Arizona businesses look for, also means increasing the visibility of their advertisement to Arizona consumers.