It is a great idea to put up a catering service company when you have the skills in cooking or baking. However, it doesn’t only need to be that way. Considering to have a catering business is good. But, being a great cook doesn’t mean that you can be a successful entrepreneur in the field of catering services.
Guideline in Putting Up a Catering Business
The guideline below is comprised of helpful tips that you might be needing in starting your catering business. It may lead you to identify if you’ll going to be able to follow your desire of having a catering service.
1. Analyse your desired location.
The first and most important step in starting your catering business is to study your business area. Identify the competitors, the menus that they offer, their prices, and their customers. You may also visit their website and determine their best selling products. You must keep in mind that in catering business, people are not only looking for the food that you offer and serve.
People who go for catering services are looking for more than just food, they are also looking for benefit.
Remember that you need to offer convenience, uniqueness, affordability, and professional service.
2. Determine your customers.
Ask your friends in the corporate world to know their criteria for choosing caterers. This would also guide you in identifying the needs of your future customers. In case, your personal list won’t be of help, you may try to use the cold-calling process with some potential customers. A better communication should be established like the goal of a hosted pbx system.
3. Select your niche.
Your location and your customer research are the best way to assist you in identifying the type of catering service that you must provide. After identifying your customer, you may now think of some strategy that would attract them. The following are the niche options applicable for small catering service business:
- Corporate events
- Parties – Children’s parties, birthdays, dinner, anniversaries)
- Packed lunches
By knowing your niche, you can now determine the type of food that you are going to offer. It may be spaghetti, barbecue, vegetarian foods or affordable meals.
4. Prepare business basics.
Regardless of the type of business you are putting up, the most common and important task for a start-up to do is processing the legal business papers. These include. However, this may vary from one state to another.
5. Create a business plan.
In business planning, you should have to answer all the possible questions that are more likely to arise as you go along with the business. Additionally, you have to incorporate your potential budget. This should include all your expenses and business investments.